Welcome to Elevator, where we invest in early-stage Israeli talent and act as a full strategic, operational and financial partner.

Our values


Israeli startups spend most of their first year working to validate their product in their target market.

Elevator makes it easier for startups to reach their customers and get access to the resources they need to grow. We invest in great ideas and exceptional teams. Elevator prides itself on an environment of honest and direct feedback - we want to help companies pivot and improve.



The financial industry is ripe for innovation. Israeli entrepreneurs struggle to penetrate financial institutions because of their size, complexity, and bureaucracy.

Elevator’s strategic partnership with Bank Leumi, as well as strategic business relationships with major US financial institutions, allows our companies to cut the red tape and get the right products to market more efficiently.

New Media & E-Commerce

We believe the next wave of digital media and eCommerce innovation will come from better connecting man to machine.  At Elevator, we understand that Israeli-based startups can have trouble understanding and reaching their target market.

Elevator helps startups better understand their customers, and provides a global perspective at every stage of development.

Cyber Security

Cyber security is a fast-growing industry in Israel, while many companies lack the understanding of these complex organizations they are selling to. We provide the best of both worlds; a platform for large corporations seeking innovative solutions in cyber security and an unparalleled distribution network of entrepreneurs to tap into.

Digital Health

The first wave of digital health has gained a ton of steam and PR with successful breakouts like fitbit and Jawbone. However, most of the innovation in the field has been driven by basic consumer demands, and not by scientific depth. We believe that the second wave of ehealth, or Digital Health 2.0,  will similarly be very consumer focused, but will be significantly more driven by science, miniaturization  and accessibility to data. As Israel has always been a hub for sciences and medical device innovation, we believe a heavy concentration of Digital Health 2.0 can and will emerge out of Israel. Elevator’s direct fast track to market leading US Corporations will help our portfolio companies reach faster validation, deployment and distribution.

The deal
Elevator developed a unique method for early stage startup funding, with a focus on speeding up market validation, a process that typically takes 18 months. We make small investments (>$1M) in companies we believe have the potential to reach "market readiness" with our help, in under 5 months. Acting as an operational partner, companies will generate revenue before they’re ready to raise additional funds.
  • product validation
    Product Validation
  • product validation
    Customers pipeline nurturing
  • product validation
    Beta preparation
  • product validation
    User experience and design
  • product validation
  • product validation
  • product validation
    Business material
  • product validation
    Communication skills in English
  • product validation
    Add on services - office space, sponsorship package of $180K
  • product validation
    Target market soft landing - Trip to New York
Once a company has outgrown the seed stage, Elevator can invest additional capital and often syndicates a company's seed round. Elevator takes 8-15% for its initial investment and product validation and the market prices the value of the additional financing.
founder testimonials
"Elevator helped Swayy grow from a very early-stage startup to where it is today. We pivoted 2 times since joining Elevator, and constantly improved our business model. The honesty from Elevator’s management was critical, and helped us recognize when to move onto a new model. Elevator always had a place for us to sit if needed, and they were the first call we made any time we needed support."
Ohad Frankfurt
Co-Founder & CEO @ Swayy
"Elevator prepares you to launch your ideas in the real world. We developed a strong team bond and gained access to investors, mentors, and partners. In addition, we had access to fantastic sponsors and a dynamic working space."
Arie Shpanya
Founder & CEO @ WisePricer
"Elevator was instrumental in helping us focus on a value proposition which accelerated our arrival at an MVP. As alum, Elevator and its network continues its support, most recently though their partnership with Google. I just returned from a Blackbox Connect immersion program in Silicon Valley thanks to Elevator!"
Tanya Bokobza
Founder & CEO @ Morpheus
"The people behind Elevator really capture the essence of starting up a tech company here in Israel. During our time at Elevator, we've received valuable advise from mentors. We were introduced to angel investors and venture capitalists who eventually helped us to secure our seed funding. With an extensive network, Elevator folks have managed to put us in touch with potential customers and made us feel like they were our partners in making our venture a success."
Yoel Feldman
Co-Founder & COO @ SalesFloor.it
"Elevator and Bank Leumi’s partnership has given Pythia the opportunity to pilot within a financial institution. Elevator’s network and insights have opened the doors to a market sooner than we could have ever imagined. We have been able to optimize and focus our investment strategy and refine our market approach. The ability to meet other companies in the program, share ideas, questions and challenges has enabled Pythia to learn from a collective source of experience."
Eran Drukman
Co-Founder & CEO @ Pythia
"I started out working with one other coder, and together we had a product with great traction and thousands of users. We joined Elevator and immediately started meeting potential investors and mentors. The process proved to be tremendously helpful both in focusing us on the 'right' product and securing initial investment. Elevator continues to support us today with many relevant business connections and through helping us grow our network."
Erez Rusovsky
Co-Founder & CEO @ Rollout.io
Previous GP Investment
English Hebrew
  • 06.08.13
    Bank Leumi Invests in Financial Startups for the First Time
    Bank chooses collaboration with Elevator. According to Danny Sidon, Deputy CEO of Bank Leumi... Read More
  • 30.10.13
    PayPal Waives $50,000 of Payment Fees for Startups
    Global online payments provider PayPal is hoping to give digital startups a boost by waiving up to $50,000 in payment processing fees for 18 Read More
  • 03.01.14
    Israeli Fintech Start-ups Get Their Place in the Sun
    Leumi Group, joining Citi, MasterCard, and others, is the latest financial institution to seek solutions in the Start-Up Nation
    Read More
  • 10.04.14
    Myze Locates Best Credit Card Offers
    Myze trolls credit card companies' sites to match offers to cardholders.
    Read More
  • 27.01.14
    In the Land of Content Sharing, Swayy Hopes to Become King
    Social media is maturing , and with that shift, more focus is being placed on content marketing and sharing. That’s where Swayy comes in. Read More
  • 06.03.14
    Startup Club: Swayy
    Shalom Life speaks to Lior Degani VP of Marketing at the social media marketing company, on how they provide users with personalized content Read More
  • 18.12.13
    Israeli Startup MooVooZ Makes Moving Homes Less Stressful With Online Platform
    Israeli startup MooVooZ is trying to simplify the process by digitizing the moving industry through an online moving comparing and booking. Read More
  • 06.08.13
    Leumi Banking on Startups
    Leumi bank and the Elevator accelerator, team up to launch new financial technology track. Read More
  • 25.06.13
    Business in Brief
    Startup accelerator Elevator raises $10 million from private, Chinese backers. Read More
  • 22.06.13
    Bursting the Bubble of Israel as a Startup Nation
    Israel prides itself on being a high-tech hub, but the reality is that ambitious companies eventually look overseas to truly thrive. Read More
  • 30.10.13
    Helping the Next Generation: PayPal Launches Startup Blueprint Programme
    Every penny matters when people are starting and running a new company. Many of us here at PayPal have been there before... Read More
  • 29.04.14
    MOBurst Raises $500k to Enter the U.S. Market
    Mobile marketing company MOBurst raised $500,000 from the Elevator Fund to expand overseas. Read More
  • 06.08.13
    בנק לאומי ישקיע לראשונה בחברות סטארט־אפ פיננסיות
    הבנק יבחר בשיתוף עם מאיץ החברות Elevator 5 חברות העוסקות בפיתוח טכנולוגיה הקשורה לעולם התוכן הבנקאי, ויעניק להן ייעוץ עסקי וגישה לחברות העוב Read More
  • 10.09.12
    השתתפתי בתוכנית accelerator ושרדתי כדי לספר
    בתחילת השנה חזרתי מחו"ל ומצאתי את עצמי מובטל. זו הייתה תקופה של סגירת קצוות וחיפוש אתגרים חדשים. רצה הגורל ואריה (מייסד שותף ב-WisePricer... Read More
  • 01.11.2012
    IDC Elevator: חמש מתוך שש חברות המחזור הראשון חתמו על גיוסי המשך
    חמש מתוך שש החברות שהשתתפו במחזור הראשון של תוכנית ההאצה IDC Elevator חתמו על הסכמים לגיוסי המשך ממשקיעים ישראלים ואמריקאים. חברה נוספת נמצא Read More
  • 28.06.12
    המדריך הישראלי המלא למאיצי סטארטאפים (Startup Accelerators)
    בזמן שבארצות הברית מתחילים לחשוב שנית על מודל תוכניות ההאצה לסטארטאפים, בישראל בשנתיים האחרונות קמו כמה ארגונים שמטרתם היא לעזור לסטארטאפים Read More
  • 08.06.2014
    מה אפשר ללמוד מאקזיט 160 מיליון הדולר של קונטרה
    אחת מאמירותיו המפורסמות של סטיב ג'ובס, מקימה האגדי של אפל, היא ש"לחדשנות אין כל קשר לכמה דולרים הארגון שלך משקיע במחקר ופיתוח. כאשר אפל המצ Read More
  • 08.08.2013
    לא תמיד החוצפה תעבוד: הפערים התרבותיים של יזמים ישראלים בחו"ל
    לפני כמה חודשים פורסם דירוג startup genome אשר בוחן ומדרג את מרכזי הסטארט-אפים המובילים בעולם. בין כל הערים הגדולות והמרשימות, "עמק... Read More
  • 06.06.14
    תלמדו מאפל: העתיד נמצא בחומרה
    בזמן ששחקניות כמו פייסבוק, טוויטר ונטפליקס משקיעות מליארדי דולרים בפיתוח תוכנה, דווקא שחקני החומרה החדשים מקבלים חשיבות גדולה מתמיד... Read More
Blog Posts
English Hebrew
  • 03.06.2014
    הון סיכון: עולם ללא חוקים

    יזמים שמסתובבים ומחפשים השקעה לעיתים לא מבינים שהם אמנם עבדו מאוד קשה להגיע לפגישה עם אותו משקיע, אבל אותו משקיע עשה וגם צריך לעשות מאמצים כבירים כדי למצוא אותם…

    Read More
  • 14.07.2014
    תלמדו מאפל: העתיד נמצא בחומרה

    בפיתוח תוכנה, דווקא שחקני החומרה החדשים מקבלים חשיבות גדולה מתמיד. הסיבה לכך היא פשוטה: בפאזל שנקרא חווית משתמש אי אפשר לנתק את החלק שמחבר את הצרכן לרגשות…

    Read More
  • [אל תפחדו מכשלון, להפך, תייחלו לו [דעה

    כישלון הוא אחד הדברים שאנחנו באלוויטור תמיד שמחים לעודד. נשמע הזוי? להבדיל מרוב המקומות בעולם: אנחנו באמת מאמינים שבמקום שבו כישלון אינו דבר פתוח ומקובל, לא…

    Read More
  • [המלחמה הקרה של עולם הטכנולוגיה [דעה

    בזמן שאתם מפתחים אפליקציות ושירותי רשת, ענקיות הטכנולוגיה כבר ערוכות לעתיד של עוד שנתיים וחמש שנים. אם תחלו לפתח כבר עכשיו טכנולוגיות שמכוונות לשם, אתם…

    Read More
  • 21.07.2014
    Lior Prosor’s Blog

    Lior Prosor, a partner at Elevator, offers his unique perspective on the New York and Israeli tech startup scene.  Prosor has diverse experience in venture capital and entrepreneurship.  Click here to visit his blog.

    Read More

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Elevator Fund
Ehad Ha'am 35, Tel Aviv, Israel